Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Give it a hard start and stop, too -- another HubSpot blogger is a fan of taking her laptop somewhere without a power cord, giving her only enough time to blog that her laptop battery allows.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

APRIL 23, 2012

Why provide your customers with a subpar customer service experience just for the sake of keeping social media management solely in Marketing? Luckily, there are a number of tools available to marketers to make this possible -- and easy! As a marketer, arm your customer team with the resources they need to be successful.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MARCH 21, 2013

Generate Leads. There's a huge lead generation opportunity at any event, and it's a fantastic way to demonstrate the ROI of an event to your boss if that's something you struggle with. Imagine coming back to your office with a handful of leads to dole out to Sales to call, or Marketing to nurture. Close a Deal.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Hubspot

JUNE 5, 2014

Now, here at HubSpot, it''s a different story. As an inbound business, our website plays a major role in everything we do. And in contrast to my random redesign outbursts, HubSpot''s last decade of redesigns (okay. However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That''s right!

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

AUGUST 5, 2016

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. What are the leading strategies and tactics in this space? At HubSpot, we write a mock press release before we launch a product. How do current customers feel about it? 3) Write a mock press release.

Planning 28

Planning Product Tips Buyer Personas 28

Hubspot

MAY 27, 2016

As marketers, it's pivotal that we measure our work. How many leads are we generating? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? If you're not sure where to begin, raw data and conversion rates on visits, leads, and customers are a great starting point.

Lead Ranking 45

Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 45

B2B Marketing Zone Posts

DECEMBER 1, 2010

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

SEPTEMBER 21, 2012

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. If you're lucky, a new lead generation offer could get pumped out once a quarter.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

OCTOBER 17, 2012

Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. It has inspired multiple successful startups, including Dropbox and Intuit, and HubSpot's own product development team has even embraced the methodology as well. Why Is Lean Marketing So Powerful? 1) You Move Fast.

Startups 28

Startups Planning Work Management Marketing Management 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

. - CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. 35 Ways to Market Your Blog - Junta 42 , September 27, 2010 It never fails.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Think about it. Or perhaps it's a combination of the above.

Work Management 28

Work Management Marketing Management Blogger Guidelines 28