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B2B SEO:  Topic Clusters, Not Keywords

Envy

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. How to research topic clusters for inbound marketing B2B. To build an effective inbound marketing strategy , marketers need to think about ranking for keyword clusters instead of individual keywords.

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What Is an API? The Answer in 300 Words or Less

Hubspot

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. Here's a brief definition of an API, followed by some key information on how to make one work for your business. What is an API?

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How to Get Better Marketing Talent

Hubspot

But according to research conducted by Boston Consulting Group, companies still continue to fall short on the level of digital skills on their marketing teams. And as the consumption of products, services, and information continues to rely more on technology -- that’s not good. But what are you supposed to do about it? For educators.

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5 Ways to Champion a Successful Marketing Transformation

Hubspot

The same can be said for inbound marketing. The desire and necessity to join the new way of marketing is there, but the existing processes, tools, and investments can create a daunting barrier to change. G ame plan : The decision has been made, and the transition to inbound marketing is going to happen.now what?

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A Marketer's Guide to APIs

Hubspot

Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. The past few years have been a sea of change for marketers: as an industry we have experienced the shift from outbound to inbound marketing. Need more leads?

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 2) Product Pages.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. Write more about Twitter for marketing! So taunting.

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