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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

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Driving Foot Traffic: Strategies for Local Businesses Using MarTech and Location Intelligence

Valasys

By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy. By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Marching forward from the conventional social strategies, SoLoMo marketing empowers brands to leverage omnichannel marketing so as to derive insights from marketing strategies in real-time.

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6 Proven Ways to Improve Inbound Lead Generation

Valasys

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. The strategy thrives on the philosophy of – Build it and they will come. Time and human resource management lie at the core of all B2B lead generation endeavors.

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Keys to Developing a B2B Digital Marketing Plan

KEO Marketing

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. Here is a quick look at a few of the most prevalent and productive digital marketing tactics to consider in your 2018 B2B digital marketing plan. Another increasingly common type of video content is the explainer video.

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Considerations for Creating a Digital Marketing Budget

KEO Marketing

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. Expect to see a continued shift toward video content. Incorporating mobile into marketing plans has become a necessity vs. a nice-to-have.

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A guide to using Google ads for B2B Lead Generation

Valasys

The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation. Using Google ads for B2B Lead Generation Pays off by Motivating Users to Visit Your Site.