Digital B2B Marketing

DECEMBER 11, 2012

In B2B marketing organizations, content marketing aims to help buyers buy. Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource.

Buy 100

Buy B2B Marketing Work Management Content Marketing 100

Digital B2B Marketing

JULY 12, 2012

Below are six ways to identify b2b online advertising partners, using free resources and a little bit of creativity. Suggested Resource: NextMark Mailing List Finder 3. With a little creativity, these free resources will help you uncover new opportunities for B2B advertising campaigns.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

MARCH 22, 2012

Doing a post-mortem now will help you adjust plans to accomodate a broader range of possibilities and will prepare you to react to the unexpected. Keep Resources Available In business, keeping resources in the wings is a challenge. What is the biggest dependency or assumption in our plan and what if it doesn’t happen?

Planning 100

Planning Course Resources Twitter 100

Digital B2B Marketing

MARCH 27, 2012

An Empty Promise As a marketer, my question was: can Triscuit help me grow a better garden? By ignoring it (likely because Triscuits are not organic), the value of HomeFarming.com as a resource is diminished. Unfortunately, the answer was no. Here are a few shortcomings I quickly discovered, that apply well beyond HomeFarming.com.

Examples 100

Examples Planning Marketing Management B2B Thought Leadership 100

Digital B2B Marketing

JUNE 2, 2011

Noting the launch of Twitter lists today isn’t helpful. Even content curation can be the basis for becoming a stage zero content resource. Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. Practical, hands on advice can be appropriate stage zero content.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

FEBRUARY 27, 2013

It secures resources. By approaching this as a campaign, there are resources available to get it off the ground and quickly establish a presence. You will need a number of resources and an integrated effort, just like you will for any other campaign. An initial campaign is a starting point and an opportunity for inital success.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100