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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

All of these have helped revolutionize employee culture at Huffington Post, and have helped them grow into one of the largest, most read media sites in the world. He gave a demonstration of the process starting with a melody composed while collaborating with Will.I.Am, and ending with the immensely popular Ordinary People.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

To help buyers recognize needs, savvy social media marketers are leveraging content that illuminates market trends, highlights issues others are successfully addressing, and provides tangible ideas on how to solve problems.

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

This post is part of a series designed to help you successfully execute on a video marketing strategy using YouTube. Other Posts In this series: Strategy: The Narrowcasting Age Create: The ultimate video marketing studio [how to] Distribute: Leveraging teaser videos and YouTube annotations Optimize: This article!

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

Not every campaign needs a video, and to help you decide when it’s worth pressing record, here’s a few questions to ask about your campaign: 1. Even if you have no use whatsoever for a transport truck, you can’t help but want to share it. Much like any medium, it is possible to have too much of a good thing.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). He walks through the migration process, including helpful screenshots to illustrate each step. 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama.

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Klout and the Reality of Return on Influence

Convince & Convert

Of course, you’re featured in the book so I owe a great debt to you for your help. Jay: That’s always what they want to see in the proposal process. Maybe Narrowcasting Trumps Broadcasting. It certainly helps if they have the chops to back it up. Mark: The hard copy book is coming to you. Mark: Thank you.