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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

All of these have helped revolutionize employee culture at Huffington Post, and have helped them grow into one of the largest, most read media sites in the world.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. Reforecast! And reforecast!

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

To help buyers recognize needs, savvy social media marketers are leveraging content that illuminates market trends, highlights issues others are successfully addressing, and provides tangible ideas on how to solve problems. For more information and resources on Social Media ROI, please visit: [link].

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. Moving a purchase from one retailer to another doesn’t help the brand at all. Interested in Having a Conversation?

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

This post is part of a series designed to help you successfully execute on a video marketing strategy using YouTube. Other Posts In this series: Strategy: The Narrowcasting Age Create: The ultimate video marketing studio [how to] Distribute: Leveraging teaser videos and YouTube annotations Optimize: This article!

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

Not every campaign needs a video, and to help you decide when it’s worth pressing record, here’s a few questions to ask about your campaign: 1. Even if you have no use whatsoever for a transport truck, you can’t help but want to share it. It’s compelling, sharable, and most importantly trackable.