DiscoverOrg

SEPTEMBER 4, 2018

Hubspot details this sales closing technique with a few questions: Ask your prospect: “Think of a scale of 1 – 10, where 1 is ‘I would NEVER buy from you’ and 10 is ‘I wish you sold more so I could KEEP buying from you!' “The Can you see how helps you <accomplish, fix, or avoid something>?”.

B2B Sales 287

B2B Sales Work Management B2B Marketing Management 287

DiscoverOrg

FEBRUARY 21, 2019

A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). Having a Service-Level Agreement (SLA) in place between sales and marketing teams helps both sides of the house. Some of the ways companies help fuel the idea pipeline: Customer surveys.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

DiscoverOrg

APRIL 11, 2019

Yes, the author has actually built a $100 million business himself – a little company called Hubspot. It’s easy (even helpful) to try and copy what other companies are doing successfully – “But it’s next to impossible to see why, how, and if that approach is appropriate for you.”. Sound familiar?).

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

DiscoverOrg

SEPTEMBER 4, 2018

Hubspot details this sales closing technique with a few questions: Question 1: A scale of 1 – 10. Hubspot goes on to note that you’re looking for more than one answer; after their first reason, ask them for more. Can you see how helps you <accomplish, fix, or avoid something>?”. Spend some time here.

B2B Sales 120

B2B Sales Work Management B2B Marketing Management 120

DiscoverOrg

JANUARY 29, 2019

And it’s especially helpful when your target accounts happen to be using one of your competitors. It won’t just save you money overall; it will help your marketing and sales teams crush their goals, because we’ll be accomplishing more with just one tool than you are now with many.” We don’t need another.”

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). Hubspot suggests this process: Calculate the Marketing Figures and Goals. “The buyer has changed more in the past 10 years than in the past 100. The buyer is in control. Calculate the Sales Figures and Goals.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

SEPTEMBER 12, 2018

I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. In 2008, according to Hubspot, almost half the sales department stayed on the job at least 3 years. Welcome to Whiteboard Wednesday! And retention is a serious issue.

Video Marketing 189

Video Marketing Lead Ranking Lead Scoring Youtube 189