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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

So, to give you some goal-setting inspiration, here’s a list of different reasons why a guest blogging campaign will benefit your marketing plans. Guest posting on high-quality websites is an effective inbound marketing technique. Write the article and submit it to the site, being sure to follow their editorial guidelines.

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results. 4) PageRank was named after Google co-founder Larry Page. When the name “PageRank” is assigned to the technology that helps Google rank pages, it seems fairly intuitive.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

If you''re really concerned, one way to safeguard yourself is to update your blogging guidelines to reflect that any piece of content will only give one "follow" link per domain. While, this won''t prevent spam, it will avoid problems with passing PageRank since Google won’t crawl through to those sites.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! Google’s own quality guidelines should be your BFF in this arena. So for better SEO, you should be incorporating social sharing and social media marketing into your inbound marketing. Search in 2014: A Glossary of Best Practices. Oh wait, no it’s not.

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How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

The focus of the challenge was to see how effective guest blogging is for inbound links, and determine the impact those links had on search traffic. The guest posts were submitted to smaller blogs with an Alexa rank of 50k to 400k and a maximum PageRank of 4. The Results. A Note About the Importance of Relevancy.

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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But according to Moz , the guidelines didn’t yet have an actual impact on ranking, so people didn’t bother following them. 2011: The year of the panda.

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How to Build Inbound Links the White Hat Way

Hubspot

These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. As long as you closely follow Google’s quality guidelines, guest posting on a smaller scale can be incredibly beneficial to your business.