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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

So, to give you some goal-setting inspiration, here’s a list of different reasons why a guest blogging campaign will benefit your marketing plans. Guest posting on high-quality websites is an effective inbound marketing technique. Write the article and submit it to the site, being sure to follow their editorial guidelines.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

If you''re really concerned, one way to safeguard yourself is to update your blogging guidelines to reflect that any piece of content will only give one "follow" link per domain. Similarly, you can add "no-follow" HTML to links when you have mu ltiple links to the same domain. Read more about canonicalization here.

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How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

The focus of the challenge was to see how effective guest blogging is for inbound links, and determine the impact those links had on search traffic. The guest posts were submitted to smaller blogs with an Alexa rank of 50k to 400k and a maximum PageRank of 4. The Results. A Note About the Importance of Relevancy.

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A Brief History of Search & SEO

Hubspot

September 1997: Google.com is registered as a domain name. It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But it also began to give PageRank to Twitter profiles that were linked to with some frequency.

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