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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

Luckily, Google has developed an algorithm that can read -- at a pace few of us can begin to fathom -- different signals from these pages that indicate how likely they are to answer your search query. Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If Ultimately, this is why we can’t have nice things in the SEO space.". So, in this case, avoid anchor texting and link spamming your guest post. By today''s standards, quality content is content worth reading.

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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But according to Moz , the guidelines didn’t yet have an actual impact on ranking, so people didn’t bother following them. 2011: The year of the panda. HubSpot SEO.

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