Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. New Platform Direction / Tactics. This is some of the best “guerilla” marketing you can get, especially when when it comes to word-of-mouth marketing. Final Thoughts.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

Hubspot

AUGUST 6, 2018

Asking participants to “think out loud” is also an effective tactic -- you’ll know what’s going through a user’s head when they interact with your product or website. Hallway/Guerilla Usability Testing. If the participant asks you how to do something, don’t say anything. The 3 Most Common Types of Usability Tests.

Guerilla Marketing 75

Guerilla Marketing Sample Studies Opinions 75

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

NOVEMBER 3, 2014

That desire itself does not present an issue -- but the tactics that follow often do. This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage.

PR 28

PR Guerilla Marketing Public Relations Press 28

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. Technique #6.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JANUARY 21, 2016

Have there been successful companies who forged the path to success totally grassroots guerilla style? Search Engine Optimization (SEO) has changed over the years, and has become an increasingly complex tactic that requires research and constant testing. It’s that simple. Three words: Don’t just guess.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28