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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter. Michelle Smith, Director of Marketing & Communications at BARR Advisory.

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How to Create a Growth Marketing Plan That Gets Results

B2B Marketing Insights - WE

One of the ways you can avoid this is by always first identifying your short vs. long-term goals before coming up with any growth strategy framework. Know your growth goals. Before you can create a growth marketing plan, you need to identify your business goals. What are you looking to achieve in the short and long-run?

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet. Pretty cool, huh?

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How Do You Optimize for Voice Search? Our Experts Weigh In

Hubspot

That said, it would be interesting to conduct further research to determine if these same faster-loading sites -- the ones that receive better voice search rankings -- also have higher search engine results page [SERP] rankings. HTTPS and SSL. Source: Moz. of them are HTTPS. Google doesn't use social shares to rank content.

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The Ultimate Guide to Marketing Jobs

Hubspot

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email marketers make between $39,000 and $70,000, with the median salary being $50,500. Growth Marketer. Content Marketing.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

I’ve built a lot of relationships simply by following influencers in the online marketing world on social media and jumping into conversations whenever I can, plus commenting on their blog posts and sharing them with my audience. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages.

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The Ultimate Guide to SaaS Backlinks: Strategic SaaS Link Building

accelerate agency

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Join online communities or Facebook groups for your industry, attend live industry events, contribute to Twitter chats and LinkedIn groups. . Stumped for other ways to meet connections?