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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. As I began writing this newsletter, I realized this is a 2 parter.

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Stop making content distribution an afterthought

MKT1

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. Much like you need to “distribute” or “market” your product, you also need to distribute your content.

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Early-stage marketing compensation explained

MKT1

This newsletter shares our perspective on early-stage marketing compensation in an attempt to make this process easier for both marketers and founders. Our spreadsheeet also shares sample offers , which illustrate the importance of considering stage, valuation, and the combo of salary and equity when evaluating your offer.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

In the end, you understand experimentation better, from sample size and test results down to statistical significance. ScholarSite brought us together but a positive growth mindset kept us together. Want to check out his newsletter? If you want his own expertise, they’re usually in his newsletters. Siobhan Solberg.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Profit from your most effective and least expensive marketing tool.

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Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

About our guest: Phil Gamache has been a Demand-Gen Manager, a Marketing Automation Manager, a Marketing Director, a Marketing Technology Instructor, a Marketing Ops Manager and a Director of Growth Marketing. He currently works at Automattic, the company behind WordPress.com. Saksham Sharda: Okay.

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How Gretta Van Riel Used Her 16M Social Media Following to Grow Her Businesses

Single Grain

They’re closer to the top of the marketing funnel and then we keep moving people down the funnel: In terms of the business model, the product pages are more for lead nurturing, and then once you get them to sign up to your email newsletter or across to your website, that’s more the conversion stage for us.