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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. As I began writing this newsletter, I realized this is a 2 parter.

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Stop making content distribution an afterthought

MKT1

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. Much like you need to “distribute” or “market” your product, you also need to distribute your content.

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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

And there’s more in his Understanding How Shopper Think YouTube channel with Lorenzo Carreri, where they pick one super successful DTC brand and go deep into analyzing the website’s conversion rate optimization. Conversion copywriting combines copywriting with conversion rate optimization. Will Laurenson.

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Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

A marketing fanatic since his teens – Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, and customer data platforms. About our host: . Phil Gamache: Yeah.

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8 Go-To-Market Strategies

Goodish Agency

Social media isn’t a glorified e-mail newsletter & yet that’s what everyone is doing. CRO (Conversion rate optimization) Strategy. One, unspecified, day, maybe much like this one, a mathematician gave up on solving P vs NP & figured he could earn his millions just as easily by ruining the fun of every marketer ever.

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A/B Testing Pop-ups: How to Make Your Pop-Ups a Lot More Effective

Convert

The Different Types of Pop-ups (with Pop-Up Conversion Rates). Pop-ups have gotten a new lease of life thanks to savvy A/B testing marketers who’ve managed to resurrect them from the dead and use their intrusiveness for the proverbial good. Note: Conversion rates drop for sites with large traffic.

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12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

Unbounce

Has your page got all the elements you need to drive conversions? The Unbounce Landing Page Analyzer grades your page on nine performance metrics and calls out opportunities to increase your conversion rate. They’re also all converting at a rate of at least 30%. Industry: Social Media / Conversion Rate: 46.94%.