Biznology

JANUARY 4, 2017

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. Of those 350,000, about half—178,000—were actual sales leads.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. Please let me know what you decide.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

JULY 27, 2016

Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Biznology

MARCH 10, 2014

This year, smart phone use in the United States will hit 80%, tablets will overtake sales of PCs, and already about half of online traffic is taking place on the mobile web. Traditional roles or descriptions don’t exist and everything becomes a dance: a really spontaneous, and other times well-described dance.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

Biznology

SEPTEMBER 25, 2014

You can’t use your GPS. Additionally, some writers are fantastic bloggers, but they don’t know how to structure solid sales copy. Review their sales copy and make suggestions. Imagine this… You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch.

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

OCTOBER 14, 2013

It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Possibly, it’s a move to increase ad sales. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is rich with insights.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

SEPTEMBER 7, 2016

I started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. However, those sales leads they were delivering sucked! You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80