Biznology

DECEMBER 31, 2012

SEO is not about trying to get an unfair advantage in Google in order to drive traffic to your pages. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). I then use my best Toastmaster skills to convince the product owner to prioritize the SEO stories.

SEO 80

SEO Wiki Consulting Search Marketing 80

Biznology

JANUARY 13, 2015

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

MAY 17, 2012

The look and feel of a Google Search or a Facebook is dead simple and somewhat inelegant, but is very efficient. You have no shortage of good content in your enterprise systems: email, SharePoint, intranet, corporate wikis and local drives. Fedex and Walmart would laugh at us if we moved physical products the way we move information.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80

Biznology

JULY 8, 2013

While Facebook brags about having one billion active users, and Google Plus and Twitter seem to be around the 500 million mark, there are still many more people who do not use them than people who do. As described by Geoffrey A. Social platforms are not there yet. Just don’t expect it to look Facebook-ish.

Wiki 80

Wiki Business Wikipedia Cable 80

Biznology

APRIL 11, 2012

Today, you need Google search more than you need Yellow Pages, Wikipedia more than Britannica. It’s just not a sustainable strategy. But what Social Business giveth, Social Business taketh away: as channels proliferate, your communication strategy of relying on a single hub — your email client — no longer holds water.

Social Networks 80

Social Networks Peer-to-peer Wikipedia Ideal Customer Profiles 80

Biznology

JANUARY 16, 2012

If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Six years later, we can safely say that the predicted wiki utopia never materialized. The wisdom of crowds would run its magic, and we’d have high quality and up-to-date content we can rely upon.

Wiki 80

Wiki Wikipedia Web 2.0 High Quality Lead 80

Biznology

NOVEMBER 25, 2014

So, never turn down an opportunity to get in front of people even if that opportunity ends up being a Google Hangout. Be sure to share all of these uploads to Twitter, Facebook, LinkedIn and Google+ as well. Doing webinars and recording your own instructional videos is perfect and asynchronous. You can do them any time you want.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80