The Point

DECEMBER 5, 2023

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Responding to those specific companies, by name (“Hey Google! And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

OCTOBER 18, 2012

Coming in quick succession, all these announcements represent a potentially dramatic shift in the use of display advertising as a demand generation tool for B2B advertisers. Financially, is Google prepared to lose all those clicks (and click revenue) that would disappear as a result? Technically, it should be possible.

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

The Point

DECEMBER 13, 2019

In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories. More marketers will focus on developing audiences that align with their ideal client profile (ICP), making it critical for Google and Bing to improve their targeting capabilities and move beyond the “keyword.”.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

MARCH 7, 2019

DGR) What other channels/tools are companies using to augment their email marketing strategies? That’s almost entirely due to the emergence of ABM, where direct mail is perceived (accurately, in our experience) to be an effective tool for driving engagement, albeit at a higher cost. Direct mail? Chat bots?). (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

SEPTEMBER 8, 2010

This month, Google released a new feature called Priority Inbox , designed to help Gmail users better cope with email overload by automatically determining which emails are most important to you. One, because the effectiveness of email as a tool for acquiring net new sales leads is already as bad as it’s ever been.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

The Point

MARCH 16, 2010

Negative keywords work like filters that prevent ads from showing when queries include keywords that you deem to be irrelevant, and they’re one of the most under-utilized tools for reducing wasteful PPC spending – dollars spent on clicks that don’t convert into qualified leads.

PPC 100

PPC Keywords Campaigns SEM 100