DiscoverOrg

JANUARY 2, 2019

When we Google Thai restaurants, we expect results near us, plus driving directions from our current location. SaaS organizations are leading the crest of the data wave, because they can – or should be – collecting customer data through their cloud-based product or service.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

JANUARY 29, 2019

For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. Discover companies with a level of maturity that fits your product, and seriously boost win rate. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

APRIL 25, 2017

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Sales and marketing teams that buy into myths about data providers miss out on serious business value. Or In ‘n’ Out Burger vs. … any other burger.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

APRIL 17, 2019

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos. The product demo. Step 1: Buyer research. That’s it.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Do they use technologies that complement your own products? Products & Services. What products or services interested them at the beginning? Who are the real advocates for your product? It’s also useful to look through and learn the first product or service that they purchased – their point of entry.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

FEBRUARY 12, 2016

In fact, this is just like the products and services that are pitched everyday — vastly diverse, of varying quality, and indicative of the seller’s (and buyer’s) brand identity and values. Tasty Filling (aka the Product or Service). That’s the product or service that meats the need of the consumer. see what I did there?)

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120