Digital B2B Marketing

FEBRUARY 13, 2012

Instead, ad networks stepped into the gap between publishers and agencies, repackaging inventory and often earning 50% gross margins for doing so. Your Turn Do you work with one of the leaders in this space, a company like Turn, MediaMath, DataXu or Invite Media (Google), or are in a position to introduce me?

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JANUARY 8, 2013

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. In fact, they question if Twitter is more of a broadcast medium than a social medium. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Twitter creates brand new social connections.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

JANUARY 16, 2012

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Note to self: It’s not going away so you need to learn more about Google+, Tumblr, Signal and Pinterest.

Social Media 100

Social Media Media B2B Social Networks 100

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Repeat after me: “Google Display Network is not search.” Don’t Use Extensions.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

DECEMBER 14, 2012

Spam Filters Causing Problems The email accounts used all run through Google mail and use Google’s spam filter. The accounts used to register with CIO and Network World, both part of IDG, were shared with ITWhitepapers, another IDG property. Share your view in the comments below or with me on Twitter ( @wittlake ).

Ad Frequency 100

Ad Frequency B2B Webcast Opt-out 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Check Demand for Advertising Small AdChoices icons in the top right corner of an ad usually indicate a publisher sells through networks.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

FEBRUARY 27, 2013

Develop social media profiles for Jamie on the core relevant networks for your target audience. While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively).

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 17, 2011

Self-Regulatory Principles are not Enough There are too many unscrupulous networks and publishers that will ignore the principles. Likewise, networks come and go like flies. Likewise, networks come and go like flies. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 15, 2011

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Share your comments below or send them to me on twitter at @wittlake. link] | 2 days ago Have you seen Google [Tilt]?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. They persist at a low level, selling through multiple layers of iframes via ad networks and exchanges. link] | 2 days ago Have you seen Google [Tilt]?

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. LinkedIn may not compete favorably on price with Facebook or Google for pure DR campaigns, but considering the uncluttered space, targeting and engagement, LinkedIn advertising rates are very competitive. Cost Efficiency.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 7, 2011

Only one-third are confident in their network infrastructures readiness for cloud computing, and 62% indicate networking needs to rapidly expand its skill set to handle cloud computing. Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google?

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? link] | 2 days ago Have you seen Google [Tilt]? Then a simple a, b, c.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100