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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Why Should You Run a Split Test?

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For instance, assume that you are trying to flesh out the best headline for your landing page. This is where samples come in handy.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

It’ll go the way of Google Stadia, Hangouts, and Google+. Another year, another Google product killed. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time. Certified Google Optimize experts knew of the sunset since March 2022. But here’s the thing.