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Marketo’s October 2023 releases: A manager’s guide

Martech

Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. This process is not possible within the Marketo Engage UI by default.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

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Five tools that can help you break free from data paralysis

ClickZ

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. Solution #5: Visualize your campaign and website data with Google Data Studio. Source: Google Data Studio.

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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

Here is a sample agenda and the process to manage it: Introduction and reminder of the OKRs, available resources, and process that will be followed. Department lead presentations: 10 minutes each. Recommend presentation order. Presentations: Each department gets a total of 10 minutes to move through their initial presentations.

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Next-Level Marketing Reporting: Your Top 5 Platforms

SmartBug Media

Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports. APIs for integration into custom or third-party applications, such as Google Docs and Excel. Ability to pull in Google Sheets data into dashboard visualizations.

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The 5-Step Graduate’s Guide to Shaping Your Personal Brand

Adobe Experience Cloud Blog

It might be practical, like your company’s expense system, or it might be political, like an unspoken rule that you’re not supposed to eat any of the food provided during the first 15 minutes of a business presentation. Bonus tip: Before you ask, see if Google knows the answer. Google often does.

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

Webinars are a great way to engage your audience with live or recorded presentations on relevant topics. Send each version to a random sample of your email list, and track the results to see which version performs better. To set up marketing automation, you can use a variety of tools such as Hubspot, Pardot, Marketo, or Mailchimp.