DiscoverOrg

FEBRUARY 12, 2016

Sure, you could spend hours googling various Mexican restaurants to understand the unique demographics and taco offerings of each establishment. Fortunately for the modern B2B marketer, there’s a more effective method to understand your prospects and what current pain points you can solve.

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120

DiscoverOrg

MAY 8, 2018

For companies in your target market, it’s firmographic data: Industry. You can’t just stumble across this kind of information with a Google search. So you pick up the phone and call the Marketing Manager. “Hi And most people know that salespeople have this information – so this is nothing new. Email address. Phone number.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

FEBRUARY 5, 2016

A great second step is to set up a Google Alert using the company name. Google Alerts are a great no-cost feature that send you news, blogs, web results and more containing any keyword you choose, as often as you prefer. Your contacts will appreciate familiarity with their proprietary content.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

APRIL 24, 2018

We were doing great with marketing. But if marketing scales, you can push your reps into a closing role. Google and Tesla are good examples. Marketing serves a key role in instilling confidence in the product: case studies are a huge confidence booster. Then you have an opportunity to specialize. Look at Amazon.

Cold Calling 120

Cold Calling Thought Leadership Work Management Marketing Management 120

DiscoverOrg

DECEMBER 11, 2018

But despite good strategy around data quality, a strong foothold in the market, and a visionary CEO, the biggest threat to the company’s success was its own technology platform. Read it: GDPR Best Practices for Sales and Marketing. We are a go-to-market engine,” says Mark Johnson. It was time to become a tech company. “We

Paid Search Agency 153

Paid Search Agency Companies Work Management Marketing Management 153

DiscoverOrg

SEPTEMBER 12, 2018

So you head over to Google, to find context around what’s happening at that company. Maybe you get your list, you go to LinkedIn, you go to Google, and finally, you find a lead. Want to Build a Sales & Marketing Lead Engine? Did this company just get funding? Has there been a leadership change? Happy hunting out there!

Video Marketing 189

Video Marketing Lead Scoring Lead Ranking Youtube 189

DiscoverOrg

MAY 11, 2017

Startups and challengers—even those with disruptive offerings—faced a significant uphill battle to win new business at scale and steal market share from industry leaders, because they had limited visibility and access to buyers. Growth strategies are no substitute for poor products, or products that don’t address a real market need.

Enterprise Management 159

Enterprise Management Work Management Startups Marketing Management 159