Google Marketing Analytics Tools Organization Privacy Protection 
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.
Martech
MARCH 16, 2023
Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.
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Litmus
APRIL 18, 2024
Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.
Martech
JULY 28, 2023
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. laws means even marketers who only market within the U.S.
Martech
OCTOBER 3, 2022
At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. Two major players in this space are Adobe Analytics and Google Analytics.
Convert
APRIL 26, 2022
human resources, IT, sales/customer support, marketing)? Is a statement made about the transfer of personal data to a third country or to an internal organization? DPIAs (data protection impact assessments) assist organizations in identifying, assessing, and mitigating or minimizing privacy risks associated with data processing.
Convert
MARCH 7, 2023
It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. What Does ‘Privacy by Design’ Mean?
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