Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Don’t lead with a sales pitch. Even though there are tools that make it possible to post the same message across multiple social networks simultaneously, I urge you not to use them in that manner.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 25, 2012

If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. PageLever is one of the first independent Facebook measurement tools, and I expect there will be more. Tip #2: Make your offer shareable. Use every channel you have.”

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 16, 2012

” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms. The user interface is a Facebook/Google+-like internal social network.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 10, 2013

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. Telling Stories.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Updates are instantaneous, which makes Twitter a valuable news tool. Twitter’s simplicity and accessibility are it strongest features.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

Probably, because it can lead to policies that are intended to preserve these positions instead of moving toward the jobs that are growing. People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. People who learn to use these tools can make a good living.

Enterprise Management 50

Enterprise Management Training Work Management Education 50