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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking. did they eventually buy?

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Then they started getting picked off and integrated into broader marketing suites. I don’t have the answer yet.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. CRM vendor RightNow offers something similar under the label of Cloud Links. - Social media is this month’s Trend of the Year.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

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Using AI-powered predictive analytics to time your next move

Martech

People are just not doing it, and the reason for this is a lot of the tools that you use for predictive analytics are in the marketing toolbox, but companies haven’t really adopted them.”. In the marketing tech space, for instance, you might be interested in the ebbs and flows of the search term “marketing automation.”.

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Enhancement Round-Up Q1 2021

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. ™ from the Apple App Store or Google Play Store. MARKETING ACTIVATIONS: Games, Improvements & Updates. . Product Filters [ details ] Filter deals by deals that include specific products or services.