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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Safari and Firefox already do so—and Google plans to follow by 2023. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. And this isn’t the only privacy factor adding friction to your marketing. Privacy features are becoming the norm, which means you’ll have to further adjust your PPC campaigns.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. A new age of direct-to-physician marketing.

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HTTP vs. HTTPS: An SEO Guide for 2022

Brightedge

At its international developer conference, Google I/O , in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts its search algorithm. It is supported alongside HTTPS and recommended by Google. Is HTTPS a Ranking Factor? In a word, yes.

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Using AI-powered predictive analytics to time your next move

Martech

To get an idea of how seasonal and cyclical patterns can help forecast opportunities for your company, look at some of the insights that can be drawn from search terms in Google. Again, you can see that up and down jigsaw pattern, that’s our cyclicality. Penn asked.

Analytics 132
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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Google delays the timeline for testing FLoC. regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. Read more here. Why we care. It had technology.

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Minification and SEO: The Complete Guide

Brightedge

This is relevant for SEO because Google incorporates speed as a key ranking factor, to the point where it provides dedicated tools (mainly in the form of PageSpeed Insights and the associated API) for web admins to monitor the performance of their pages. Minification: An Essential Piece of the SEO Jigsaw Puzzle.

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Enhancement Round-Up Q1 2021

Lead Liaison

™ from the Apple App Store or Google Play Store. Click to test our most recently released activations, available now: Sliding Puzzle , Jigsaw Puzzle , Swervy Bird , Rearrange Words , and our premium activation: Waypoints. Not yet a client? Schedule a demo here! MARKETING ACTIVATIONS: Games, Improvements & Updates. .