Sales Engine
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. They work hand in hand—but it’s not about trying to “trick” Google into telling them what that page is about.
Sales Engine
AUGUST 24, 2015
That included sometimes three or more calls for each vendor to get the information that they needed to make a decision. They’re talking to Google in the comfort of their offices, homes, and mobile devices. And they are barraged with information from likely competitors. Now it’s not that way.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Engine
APRIL 20, 2016
That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. We may not have wanted to talk to sales reps, but that’s how we got the information we needed. The B2B sales process has changed.
Sales Engine
OCTOBER 1, 2015
For example, your latest deal could have started three months ago when you sent out a newsletter with several informative, third-party articles. That’s what we mean by actionable sales intelligence , and it’s created over time by using your content to collect information on your prospects and tie it to their lead record in the CRM.
Sales Engine
AUGUST 23, 2016
Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. The buyer has WAY more control than they used to.
Sales Engine
OCTOBER 8, 2015
Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. The buyer has WAY more control than they used to.
Sales Engine
APRIL 24, 2018
The risk is too high for them because the email gods (Google, Microsoft, and the ISP’s) rule the highways and, even though the practice may be perfectly “legal”, they won’t deliver unsolicited mail to their customers and they’ll blacklist companies and vendors who try.
Expert insights. Personalized for you.
120 
Let's personalize your content