article thumbnail

A practical guide to SaaS marketing strategy for start-ups

Marketing Graham

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

article thumbnail

Marketing technology: Tech that makes Heinz Marketing tick

Heinz Marketing

After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Like most marketing technology stacks, this is constantly a work in progress. Another important note – every marketing technology stack is different and unique for a reason.

Godaddy 44
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50 Content Marketing Influencers You Need To Follow

Atomic Reach

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

article thumbnail

Register a domain name for every event on your calendar

Biznology

Trysoci.com is much easier to remember and use than www.meetsoci.com/soci-social-media-marketing-platform. So, in order to make things as easy possible for online influencers and bloggers, we registered pursefoods.org , trysoci.com , sharesoci.com , backtoschoolsnacks.org , caffeineinsight.org , and the list goes on.

Domain 80
article thumbnail

Webinar Recording and FAQ – Online Branding Strategies, Practical Ways to Reach Your Customers

LeadSquared

Each of these would need a separate approach – in the first case, you’d need to run awareness campaigns – who is your target audience, what is the problem that you are solving – structure your campaigns around that – all the marketing channels – Facebook, Google, Twitter or LinkedIn allow you to run highly targeted campaigns.

article thumbnail

Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. I don’t even know how long my sexy google.com/+chrisabraham domain will work (sorry Google but you can be fickle — you always giveth and taketh away).

Domain 153
article thumbnail

48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?