Paul Gillin

MARCH 17, 2013

Photo credit: Wikipedia). He said he planned to give away most of the money eventually and that he was in the best possible place to generate the maximum amount of wealth for that purpose While the Gates Foundation didn’t have a name at the time, it was clearly a goal in his mind. Bill Gates at the World Economic Forum ,2007.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

JUNE 4, 2010

For example, on Wikipedia you can always find out why an item of information is there. The social media generation now expects important information to find them. People interact with the medium differently. In the days of broadcast, markets were abstractions created by advertising. Now they are real and social.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. It’s not enough to begin tracking when the lead is generated.

ROI 50

ROI Paid Content Social Marketing Webcast 50