Tony Zambito

JANUARY 25, 2011

  We have given many labels to these supporting roles – whether they are influencer, decision-maker, user, and several others.    Register ( [link] ) to hear the story of John Lawson and learn how buyer personas can be used to enhance Demand Generation.).

Buyer Personas 100

Buyer Personas Psychographics Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

JANUARY 29, 2017

Based on works with several leading companies undergoing digital transformation and emerging companies in B2B digital platform markets, what follows are developing approaches applicable for generating insights and personas leading to new growth strategies. Especially for customers’ representative of being active users, as well as, buyers.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

NOVEMBER 1, 2010

Collectively, these three essential aspects represent the building blocks of Buyer Experience Design.      B2B executives in B2B Marketing, B2B Sales, and B2B Support know that a buyer transformation is occurring and that a “monumental shift” in the buyer-seller relationship is evident. 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

FEBRUARY 5, 2017

The illusion being that by consistently putting “content in front of people” , the company will grow from resulting leads generated by its content. Putting the focus first on understanding how people (customers, users, and buyers) interact and have goals to connect with each other, it then helps to view content in terms of how it enables.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Lead 50

Tony Zambito

MARCH 30, 2011

How we hold our view of buyers has significant implications for the world of marketing strategy whereby content strategy, content marketing, demand generation, and the changing role of sales is on center stage. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Demand Generation 100

Tony Zambito

JULY 10, 2011

Prior to as well as since personas were originated, the aim was to capture a static snapshot of the user or buyer at a particular point in time.  No Longer a Snapshot – More Like a Movie.   As buyer personas evolved, a prevailing notion was that buyer personas came with a “best if used by” date. 

Buyer Personas 100

Buyer Personas Top of Funnel Peer-to-peer Marketing Funnels 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  Image via Wikipedia. To say things are changing is an understatement. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 20, 2012

It was in this book that the term buyer persona was first used although to point out that the focus of design should be on user personas as opposed to buyer personas. Are Your Lead Generation Tactics Targeting The Wrong Buyer? Related articles. Is Your Organization Likeable? Are You Attracting the Right Buyers? buyerology.com).

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Tony Zambito

APRIL 20, 2011

  There are several areas that contextually-based insight into the social buyer can help guide strategy: User and Buyer Engagement. Understanding both user and buyer engagement with social technologies today is paramount to formulating social business strategies. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Wikipedia Social Media 100