A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI
Circle Studio
DECEMBER 4, 2019
Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Quick tip: Create a mini marketing plan for each trade show the firm participates in.
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