KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Envy

JUNE 17, 2019

Its ease of use and welcoming brand messaging and creatives make it one of the most-used marketing automation tools in the world. In the last two years alone, Sisense has won awards and accolades from Gartner, Forbes, Dresner, and more. Depending on whose stats you believe, there are over 1,500 of them competing for the same customers.

Paid Search Agency 85

Paid Search Agency Marketing Automation Services Work Management PPC 85

Sprout Social

OCTOBER 25, 2022

The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. For example, check out how Hinge has their Twitter profile set up. After all, what works best on Instagram might not be prime for Facebook or Twitter. Use social as a teaching tool. Hey Nashville, YNABers!

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. A full 71% of all sales professionals and 90% of top salespeople are already using social selling tools. 78% of Millennials say they use social selling tools.

Statistics 77

Statistics Social Media Social Marketing Media 77

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Twitter is still a journalist’s favorite social media site. 18% of reporters say they get their news from Twitter – that’s about one in five.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

OCTOBER 15, 2009

Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. But I have a secret: I get a kick out of traffic stats. Fortunately, certain tools are free and user-friendly. The High-Tech Direct Marketing Handbook (Ebook). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Martech Advisor

NOVEMBER 6, 2019

Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Sprout Social

JANUARY 30, 2020

Let’s say you’re marketing an SEO tool. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Martech Advisor

NOVEMBER 6, 2019

Here are some stats to back it up: A 2013 Zendesk study said that 89% of unhappy customers tell others about it, 87% of happy customers also tell others about their experience. A 2017 Gartner study had found that nearly 81% of businesses expect to compete purely based on CX in the year 2019.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. . MassPlanner.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. In fact, listening to those stats will get you into trouble.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Hubspot

OCTOBER 11, 2012

We've had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. Source: Aberdeen ) Tweet This Stat. Source: Social Media Examiner ) Tweet This Stat. Source: Social Media Examiner ) Tweet This Stat. Source: Social Media Examiner ) Tweet This Stat. Tweet This Stat. Tweet This Stat.

Stats 28

Stats Social Media ROI Social Marketing 28

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. Some automated and some not: leverage tools to automate those things that software is best at (syncing data, recurring tasks, keeping time, etc.)

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Webbiquity

MARCH 6, 2018

According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. According to Gartner, businesses focused on personalized marketing in 2018 could outsell their competitors by 20 percent. ( Among the key takeaways for marketers from the stats and recommendations above: Document your strategy.

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

SnapApp

MARCH 16, 2017

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Metadata

FEBRUARY 22, 2021

That fits in [stats] of how your business goes and getting the timing right on hiring and planning versus in a existing category, there’s often this mythical spreadsheet of, every sales rep generates as much as bookings. I remember when HubSpot had their website ranker, I think or ranking tool. But Mike, that’s like 100%.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Fortunately, there are machine learning-based curation tools available. Curata and Vestorly are two such tools that can send the right content to the right person at the right time.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Golden Spiral

NOVEMBER 20, 2020

Mark Whitlock (00:09:34): So we're, we're talking about the tools for writing, how to be a better writer, how to write better marketing copy, that gets better results. So always take your tools with you. So one of my favorite brainstorming tools is Google. Now I'm joking. I'm joking. And so let's talk about some stuff.

Lead Ranking 62

Lead Ranking Lead Scoring Video Marketing Planning 62

Launch Marketing

AUGUST 22, 2018

Stats from a study or testing outcomes can be used for infographics or to inspire a new blog post. But what many marketers fail to recognize is that measuring ROI is about having the right goals, the right data and maintaining a clean, accurate marketing automation solution, or other marketing tracking tool. Conversions.

Content Marketing 59

Content Marketing Paid Search Agency Planning Lead Ranking 59

Online Marketing Institute

JUNE 22, 2009

They’ve actually… Read more… Roger Warner | October 8th, 2008 | 5 comments September 2008 B2B Web Marketing Tools Around Town Being a nice chap, I thought I’d share a few of our secret web marketing tools with you.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. If you have any other interesting stats, please add them in the comments and include the source with link.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145