Litmus
FEBRUARY 2, 2021
A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. It will require skilled marketing teams to innovate, interpret data, engage with customers, and communicate the latest trends to senior management in order to develop effective marketing strategies.”
Valasys
JANUARY 17, 2020
According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging.
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Adobe Experience Cloud Blog
JANUARY 20, 2017
Customize your ABM program by selecting company attributes tailored to your company’s value proposition and product and service offerings. And if you need help determining what those triggers are, some solutions can analyze your existing customer data to highlight trends within your database and provide “look-a-like” accounts to target.
Contently
DECEMBER 27, 2022
When using a full-funnel strategy with several touch points along the way, how can you truly know the effectiveness of each piece of content? Run: In this stage, you’re refining content’s SEO value and attributing success to content through single-touch attribution. Evaluate Your Content’s Impact.
Litmus
AUGUST 3, 2021
A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. If these attributes sound familiar, you are not alone. Put a marketing attribution model to work.
Madison Logic
MARCH 26, 2024
An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. According to Gartner, 80% of U.S. And with 86.7%
Martech Advisor
NOVEMBER 5, 2019
Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. This trend is already followed by programmatic advertising making its way into this new medium.
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