Litmus

AUGUST 3, 2021

The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey.

Marketing Budget 92

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 92

chiefmartech

OCTOBER 30, 2016

I do not believe in marketing “attribution”. Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed. It embodies everything marketers ever wanted to get out of data! Attribution will not happen because: There is no common timeline.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Marketers who use funnel metrics to track and manage leads inside the CRM can more easily identify and correct process issues to improve efficiency on that front. Funnel Metrics and Attribution for Salesforce.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

SEPTEMBER 8, 2021

At any given time, marketing leaders might be obligated to: Have a precise, data-informed understanding of the market dynamics that drive results, including the business’s position relative to competitors. Fully understand the company’s financial position and maintain comprehensive knowledge of relevant marketplace trends.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JULY 20, 2021

More women than men work in service and retail jobs, so they were more vulnerable than men to COVID-19-related layoffs, especially women of color. A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. Intro to Full Circle Campaign Attribution.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52