Three hidden relationships marketing leaders need to drive business value
Litmus
FEBRUARY 2, 2021
What do you mean by business value—we generate leads, conversions, and sales? A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms?
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