The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. Already the purchase process is more complicated, with 40% more stakeholders involved in a typical IT purchase decision, according to IDC.

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. First, Gartner announced mid-summer that IT spending is on the decline. If your proposals are more than $500k, you now average 10 stakeholders per decision.

Planning 40

Planning Gartner Marketing Plans Marketing Proposals 40

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The ROI Guy

SEPTEMBER 21, 2016

You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. Renewal – You can’t forget about this important phase in the overall buying process, especially if you sell renewable contracts and services. It’s clear.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes one less piece of friction out of your sales process.”.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. They’re humans driven by emotions – however subconsciously – at every stage of the buying process.

Work Management 62

Work Management Marketing Management Buyer Personas B2B 62

Madison Logic

AUGUST 17, 2023

Instead, the new era of effective customer engagement is being ushered in by the power of content and storytelling. According to Gartner, sales reps only have a mere 5% of a decision-maker’s time during their B2B buying journey. Storytelling also sets a brand apart in a crowded B2B market where every company sounds the same.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52

Content Standard

NOVEMBER 4, 2015

But as brands move from selling products to forming relationships, from boasting about their solutions to telling moving stories, there is a lot that has to happen under the hood—in the marketing department and beyond—to make these experiences convincing, authentic, and cohesive. The same goes for brand storytelling. The lesson here?

Brand Identity 40

Brand Identity Branding Paid Search Agency Best Practices 40

Content Standard

NOVEMBER 4, 2015

But as brands move from selling products to forming relationships, from boasting about their solutions to telling moving stories, there is a lot that has to happen under the hood—in the marketing department and beyond—to make these experiences convincing, authentic, and cohesive. The same goes for brand storytelling. The lesson here?

Brand Identity 40

Brand Identity Branding Paid Search Agency Best Practices 40

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40