Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

FEBRUARY 18, 2024

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. According to Gartner , 9 in 10 companies use two or more lead enrichment tools to learn more about prospects. Sales automation and sales engagement SalesLoft Outreach.io

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. This process has become even more straightforward with the appearance of intent data. Source Case study 2 Another example of a successful ABM campaign in SaaS is HubSpot’s “ABM 2.0” ” campaign.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

DealSignal

JULY 27, 2023

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. According to Gartner , 9 in 10 companies use two or more lead enrichment tools to learn more about prospects. Sales automation and sales engagement SalesLoft Outreach.io

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

APRIL 11, 2022

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. According to Gartner, 9 in 10 companies use two or more lead enrichment tools to learn more about prospects. HubSpot SalesHub. Sales prospecting data. Outreach.io.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Valasys

AUGUST 16, 2019

Furthermore, sales growth is facilitated as the intent-data of the prospects is brought into equation for dividing the prospects into several clusters & ultimately targeting them in such a way that their pain points are precisely addressed at each stage of their respective buying cycles.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Zoominfo

AUGUST 16, 2023

As the velocity, volume, and variety of data increases, many businesses struggle with unreliable data that doesn’t offer valuable insights, leading to significant losses. In fact, a Gartner survey found that companies attribute an average of $15 million in losses each year to bad data.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

SalesIntel

FEBRUARY 14, 2023

Sales and marketing success is heavily reliant on data and its quality. To reap the benefits, the data must be of good quality. Large quantities of data with poor quality do more harm than good. According to a Gartner study, poor data quality costs organizations roughly $15 million annually. Lead411 G2 Rating: 4.5/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

SalesIntel

DECEMBER 22, 2021

At SalesIntel , we use our Buyer Intent data to assist clients’ lead scoring systems. We monitor the company’s activity on different content related to the intent topic and then integrate other firmographic and technographic data to generate lead scores. Future of B2B Contact Data: What To Expect .

Lead Scoring 52

Lead Scoring Lead Ranking Buyer Personas Lead 52

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. 1) Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers. Operationalizing intent data.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

SalesIntel

FEBRUARY 28, 2024

Sales and marketing success is heavily reliant on data and its quality. To reap the benefits, the data must be of good quality. Large quantities of data with poor quality do more harm than good. According to a Gartner study, poor data quality costs organizations roughly $15 million annually. Lead411 G2 Rating: 4.5/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Hubspot

JULY 8, 2020

We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). Focus your marketing spend and drive higher ROI of your digital advertising budget by targeting those accounts that display intent signals.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

Valasys

DECEMBER 20, 2019

According to Gartner, more than 66% of CEOs say that they have it on their minds to change their business models in the coming three years. Employing Intent data from first & third-party sources & combining it with the demographic, technographic, firmographic and the fit-data of prospects further create new scopes to refine targeting.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). The optimization remains a dynamic process, considering the ever-evolving set-up of the B2B industry.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Full Circle Insights

MAY 3, 2022

According to an ABM statistics roundup from HubSpot , most marketers (70%) report using an Account-Based Marketing (ABM) approach in 2021. With the introduction of new tools, including technology that allows marketers to gain insight using intent segmentation, ABM is now scalable.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Top of Funnel 52