Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Additionally, tools like Salesforce and Hubspot make detailed metrics accessible. Especially not seasoned business professionals.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hubspot

APRIL 11, 2023

HubSpot research confirmed this 35% churn rate. In 2022, Gartner found that 89% of sellers felt burned out from work. Gartner uses the term “drag” to describe burned-out sales reps' mentality. “70% Gartner uses the term “drag” to describe burned-out sales reps' mentality. “70% Why do sales teams experience high turnover?

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. HubSpot Sales Hub: Provides built-in automation features for tasks like email follow-ups and data entry.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Square 2 Marketing

FEBRUARY 25, 2020

The customer experience is the new marketing battlefront.” — Chris Pemberton, Gartner. The More You Know, The Better The Experience; The Better The Experience, The More You Close. You’ve got to start with the customer experience and work back to the technology, not the other way around.” — Steve Jobs. “We

Hubspot 52

Hubspot Gartner Amazon Marketing Automation 52

Tomorrow People

APRIL 27, 2021

As Chief Customer Officer at Hubspot, Yamani Rangan ( @yamanirangan ) oversees the marketing, sales, and services teams. His venture capital experiences include engagement with companies such as AppIQ, CloudSwitch, and Hubspot – and he’s well-known for his blog, www.forEntrepreneurs.com. Explain how you overcame market challenges.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Vision Edge Marketing

DECEMBER 15, 2020

A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. Studies reveal significant changes to how B2B buyers select suppliers.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Hubspot

MARCH 29, 2021

HubSpot ) 2. HubSpot ) 3. Gartner ) 9. HubSpot ) 10. HubSpot ) 11. HubSpot ) 12. HubSpot ) 13. HubSpot ) 14. HubSpot ) 15. Gartner ) 9. HubSpot ) 10. HubSpot ) 11. HubSpot ) 12. HubSpot ) 13. HubSpot ) 14. HubSpot ) 15. Hinge Research ) 4.

Stats 94

Stats Automation Forecasting Lead Scoring 94

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic. Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Marketri

JANUARY 29, 2024

For example, Gartner forecasts that 30% of outbound marketing messages that originate from large organizations will be synthetically generated—not 10 years from now, but by next year! They expect technology to align B2B buying with their individual preferences, delivering personalized offers and serving up tailored search engine results.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

chiefmartech

NOVEMBER 26, 2021

A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. This dovetails with Gartner’s view of The Composable Enterprise , as custom software, commercial applications, and API services blend together. All stacks will eventually be “hybrid stacks.”

Enterprise Management 94

Enterprise Management Work Management Marketing Management Software 94

Hubspot

JANUARY 27, 2020

The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). It's estimated that 80% of emerging technologies will involve AI by 2021 ( Gartner ). According to a 2018 poll conducted by HubSpot via Lucid Software, 52% of consumers say they've used a voice assistant solely on their phone.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Tomorrow People

MARCH 30, 2021

Carly Stec, Hubspot. The traditional thinking that all B2B decision making is focused on business outcomes is being increasingly challenged. On the plus side, this frees you to be creative with your campaigns. Flexibility enables you to make adjustments that build interest and distinguish your approach from that of your competition.”.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Only B2B

SEPTEMBER 18, 2023

Advanced Lead Segmentation : Research by HubSpot indicates that businesses using automated lead qualification witness a 15% increase in lead segmentation precision. Enhanced Accuracy : Automated algorithms consistently apply predefined criteria, leading to a 25% reduction in errors, as reported by Salesforce.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

DiscoverOrg

FEBRUARY 21, 2019

A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). According to the Gartner CMO Spend Survey, 63% of enterprise CMOs expect their innovation budgets to increase in 2019 – but still struggle to identify ideas with real business potential.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Bannerflow

MARCH 16, 2023

Research from Gartner shows 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalised customer experiences. According to a study by Gartner , by 2025, 70% of newly built enterprise apps will employ low-code or no-code technology.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. The cool kids are calling it RevOps.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

PureB2B

MARCH 8, 2022

61% * of marketers rank lead generation as their biggest challenge – Hubspot 2. 26% of CMOs stated they’re looking to increase their budget spend around marketing automation - Gartner 8. 61% * of marketers rank lead generation as their biggest challenge – Hubspot. Table of Contents 1. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

61% * of marketers rank lead generation as their biggest challenge – Hubspot 2. 26% of CMOs stated they’re looking to increase their budget spend around marketing automation – Gartner 8. 61% * of marketers rank lead generation as their biggest challenge – Hubspot. Table of Contents 1. It’s easy to see why.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

InsightSquared

NOVEMBER 18, 2020

HubSpot excitement is clear, with deals already closed to bring deeper visibility, analytics and forecasting to this new market. According to Gartner, 80% of sales interactions will be digital by 2025. The need for an integrated Platform has never been more clear! . Finally reducing silos!).

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

nDash

DECEMBER 23, 2021

Some speakers include Candi Williams from Bumble, Andy Welfle from Adobe, Beth Dunn from HubSpot, and more. Host: Gartner. The theme for 2022’s Gartner Marketing Symposium Xpo is “the world’s most important gathering of CMOs and marketing executives. Host: HubSpot. DMO Advanced 2022. When: 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

chiefmartech

AUGUST 16, 2023

This aligns with the patterns I see in my work at HubSpot, where more customers are integrating more apps and the inventory of off-the-shelf integrations available to chose from continues to grow rapidly. Personally, I’m delighted that better integrations seem to be permeating throughout the industry.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). But at HubSpot, we truly believe that anyone can sell online. How HubSpot Payments Can Help. I know that shift can feel daunting.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

ClearVoice

JUNE 19, 2023

Gartner ) The AI market size value will reach $196.63 HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. Here are some critical content marketing statistics related to AI that you should know for 2023: 61% of marketers say that AI is the most essential aspect of their data strategy.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

chiefmartech

DECEMBER 27, 2021

Gartner has characterized this as The Composable Enterprise , the idea that more and more apps and services will expose Lego-like building blocks that no-code/low-code users can mix-and-match and assemble into highly customized and adaptable employee experiences (EX) and customer experiences (CX). billion in 2024.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

FEBRUARY 25, 2023

Gartner’s been tracking this buyer’s view of martech utilization for a few years, and it’s been dropping. They look at that unused functionality as “waste” that they’re overpaying for. Frankly, I’ve always thought this was a misguided way of calculating value from software. How could it not?

Pricing 97

Pricing Price Bundling API 97

Contently

SEPTEMBER 5, 2018

Gartner has even predicted that in a few years, content marketing won’t be a term anymore because all marketing will be driven by content. As I prepare for Content Marketing World 2018, I can’t help but reflect on how much has changed since then. Naturally, the conversation about content marketing has evolved rapidly as well.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Martech

SEPTEMBER 16, 2022

They include: Content management systems (CMS) like HubSpot and Joomla let companies create, store and manage website content (e.g., Gartner notes that companies demonstrating success with growth, margin and profitability typically prioritize customer experience. webpages, blog posts, e-commerce product pages, etc.). billion by 2023.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Exo B2B

SEPTEMBER 25, 2019

Recently, the technology watchdog firm, Gartner, published its famous “Hype Cycle” on marketing-related technologies or, if you prefer, “martech” In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles. These cycles have names and lifespans.

Marketing AI 49

Marketing AI Gartner Paid Search Agency Case Studies 49

Engagio

FEBRUARY 6, 2020

On a positive note, HubSpot research placed emails as the most preferred method of communication with B2B decision-makers. A HubSpot report of 2019 stated that for 51% of B2B marketers , creating visual assets was the topmost priority in their content marketing strategy. Source: Gartner). A distant dream? Not anymore!

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Hubspot

APRIL 1, 2020

Today, I work at HubSpot, a company that heavily invests heavily in diversity and inclusion. But, as I've learned, most companies aren't as forward-thinking as HubSpot. In fact, diversity is so important to innovation that HubSpot's CTO Dharmesh Shah took the main stage at INBOUND 2019 to make the case for it. Glassdoor ).

Stats 90

Stats Gartner Thought Leadership Click Rate 90

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Rev

SEPTEMBER 27, 2023

That being said, according to a recent survey conducted by Gartner , businesses with high-growth sales teams use an average of 5 tools. 4 HubSpot HubSpot has emerged as one of the most popular inbound marketing platforms.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Content4Demand

MARCH 25, 2021

Here’s what the research found: According to HubSpot, only 29% of buyers want to talk to a salesperson when researching a product. Gartner notes that only 17% of the B2B buying process is spent meeting with potential vendors. stakeholders , HubSpot says. Buying committees comprise an average of 6.8

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Only B2B

JULY 27, 2023

Source: HubSpot ) Increased Sales Productivity: Research indicates that sales reps who focus on qualified prospects experience a 30% higher conversion rate. Source: Gartner ) Failure to Adapt: Companies that update BANT criteria based on prospect progress experience a 28% increase in sales revenue.

Allocation 62

Allocation Sales Qualified Leads High Quality Lead Lead Qualification 62

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

nDash

JULY 30, 2021

6: Gartner Marketing Symposium|XPO. Host: Gartner. The Gartner Marketing Symposium ‘s 2021 theme is “Connect for resilience and growth.” Host: Hubspot. Hubspot’s Inbound 2021 registration fees range from $0 (limited access) to $149 for this virtual event. When: August 31-September 2, 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52