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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

Why is Search Intent the Key to Successful PPC Campaigns? . Advertising is not advertising when you’re merely providing information and answering questions. Are you ready to bring your PPC campaigns to the next level? You’ll often see Wikipedia, definitions or news/blog publications in the top results for these.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Whoa – quite a mouthful! I think this is one of the strongest points in that each experience is like letting the user in on a little secret.

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Keyword research is the foundation of pay-per-click advertising. It’s impossible to run a PPC campaign if you have no terms to target. Using Current PPC Campaigns and a Thesaurus. To get new keyword ideas from your current PPC campaigns, simply look over the campaigns with a thesaurus in hand.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. CPC: Cost-per-Click (See PPC). PPC: Pay-per-Click. 60 Common Marketing Acronyms.

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Most PPC advertisers come from a Google AdWords background, which is very rooted in “intent based” keyword searches. But as a PPC ad platform, Facebook is fundamentally different. Notice the lack of Droid RAZR information, which the entire advertisement was based on? Check out this Wikipedia entry for reference.).

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Complete Guide to B2B Marketing

Directive Agency

Part 6: Pay Per Click Advertising. If you are spending a cent on advertising then this is your secret weapon. Improving purchase funnel. Firmographics should allow your marketing and sales team to better understand your audience and properly reach them via advertising, sales, content, and more. Part 1: Building Your Team.

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Making Big Data Actionable for Paid Search Optimization

QuanticMind

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. It’s the practice of making the most effective use of advertising budget towards your SEM goals.