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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. Although Salesforce CEO Mark Benioff clearly has a more messianic vision than that, fulfilling the grander vision isn’t really necessary from a business standpoint. Social enterprise” offers a nice theme to make this possible by attracting application developers.

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. I’m not saying Oracle is guaranteed to fulfill this potential (see my earlier comments under "nimbleness, lack of"). Okay, now we can talk about Salesforce.com. But at least it’s possible. Wouldn’t that be nice?

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Ruckus Networks

SWZD

She said that their go-to market strategy focuses heavily on channel partners, who she said are “not just for fulfillment, but they actively market and sell the product.” However, she said that whenever they record a touch of customer, they always see the opportunity value in Salesforce.com, so that gives some indication of potential ROI.

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What I Wish I Knew about Outreach from the Start (An Ode to Skee-Lo)

Outreach

I wish I was a little bit taller – prophecy fulfilled. The ability to pull Outreach sequence data into Salesforce.com (SFDC) has given us invaluable insight into our cadence and coverage. Our activity increased by 6X in the first quarter of use and meetings were up nearly 50%. I wish I was a baller. This one is a layup.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

We are excited to support the company as they are growing at a remarkable rate and need capital to fulfill market demand,“ said Ravi Mohan, Managing Director, Shasta Ventures. LeanData on the Salesforce.com AppExchange. Additionally, LeanData announced the addition of Dan Ziman as Chief Marketing Officer to the management team.

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LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

We are excited to support the company as they are growing at a remarkable rate and need capital to fulfill market demand,“ said Ravi Mohan, Managing Director, Shasta Ventures. LeanData on the Salesforce.com AppExchange. Additionally, LeanData announced the addition of Dan Ziman as Chief Marketing Officer to the management team.