SnapApp
JULY 11, 2017
Considering that we also know from Forrester research that 74% of business buyers conduct more than half of their research online, and Demandbase research shows that 53% of B2B buyers admit to taking longer to make a purchase, this poses an interesting scenario. . Source: HubSpot.com. . Beyond-the-Purchase (or Before-and-After) Model.
Leadspace
FEBRUARY 19, 2018
According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. They point out that cold emailing is still only a touchpoint in the entire sales process. Is your site number 13 or number 2 on their journey?
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TrustRadius Marketing
AUGUST 21, 2018
It is therefore essential that companies create positive user experiences at all touchpoints. Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. This ensures that mobile is considered and at every customer touchpoint and at every point in the purchasing funnel.
ClearVoice
NOVEMBER 11, 2022
Customer journey: The defined path and touchpoints your organization provides to potential customers during their decision-making process regarding your products or services. 694,000 hours of content are streamed on YouTube every minute. Forrester ). YouTube content. Why should your organization invest in YouTube content?
Golden Spiral
MARCH 7, 2019
In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. Ensure that those digital touchpoints represent the sophistication of your solution, the expertise of your team, and your ability to solve the buyer’s problem.
Valasys
MAY 29, 2020
According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.
SpotMe Blog
JUNE 29, 2023
Some of the main digital pharma marketing channels to leverage include: Social media: Build a social media strategy across platforms like LinkedIn, Twitter, and YouTube. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Find out more.
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