Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “What we’re talking about here is using the biggest screen in the household — the television — as the channel to get your ABM targeted message out to your prospects,” said Haeri.

Account Based Marketing 102

Account Based Marketing ABM Marketing & Strategy Landing Pages 102

Directive Agency

JUNE 7, 2018

People now know that they have a cloud security issue, now they’re looking for top cloud security vendors, top cloud security companies, services, strategies, etc. Historically, people would gather information through friends, through television, through the radio, through the newspaper, and now it’s changed, right?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Madison Logic

JANUARY 25, 2024

B2B buyers are taking longer to commit to purchases and often end up selecting a vendor from their day-one shortlist. Emerging channels like Connected TV (CTV) offer an opportunity to get in front of buyers before they initiate the buying process to gain a coveted spot on that day-one vendor shortlist. Nearly half of all U.S.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

JULY 22, 2014

Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. This shift has led to today’s emphasis on “social” PR. ” Among the reasons: PR professionals have traditionally carefully guarded their contact lists, and have historically dealt almost exclusively with professional journalists.

PR 100

PR Paid Content Blogger Outreach 100

Televerde

OCTOBER 30, 2019

trillion each year from competitors that don’t, according to Forrester. Forrester, 2017). 69% prefer to engage vendors during the sales cycle using email (Insideview, 2018). By 2020, researchers predict digital ad spending will surpass television by 38%, or comprise 71% of marketer’s budgets. Pacific Content, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Webbiquity

FEBRUARY 7, 2012

which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. SEO Research and Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100