Ambal's Amusings

AUGUST 27, 2010

Forrester Blog for Interactive Marketing Professionals. How to put the "Viral" in B2B Marketing Viral Campaigns? Tags: ClickInsights: Expert Interviews. In short, effective content for either technical or business buyers needs to address issues that keep them awake at night, in the language they use.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Forrester Blog for Interactive Marketing Professionals. How to put the "Viral" in B2B Marketing Viral Campaigns? Tags: ClickInsights: Expert Interviews. Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Rebel Brown's blog Phoenix Rising.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Forrester Blog for Interactive Marketing Professionals. How to put the "Viral" in B2B Marketing Viral Campaigns? Tags: ClickInsights: Expert Interviews. But just keep in mind: step #1 is getting into the mindset that it is “OK” to give the content away for free. Rebel Brown's blog Phoenix Rising.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Sprout Social

MAY 24, 2023

It’s no longer an anomaly to see public sector accounts going viral. By tagging and filtering messages, you can prioritize what’s most important and discover unique engagement opportunities. It’s a direct line to your residents and constituents, who expect you to be active and ready to engage on topics that are most important to them.

Social Media 95

Social Media Tools Work Management Marketing AI 95

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Brandpoint

JUNE 12, 2019

Obviously, every brand hopes their content goes viral, but creating content with that as the end goal is not a great idea. If the video goes viral, that’s just icing on the cake. looks just like any other tweet in your timeline, but with the little “Promoted” tag at the bottom. Earned Media.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. And at the execution level, it’s an important distinction.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

The Effective Marketer

FEBRUARY 3, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Conference 100

Conference Planning Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie. Great resource. Thanks again Katie. Great resource. Great resource.

Social Media 158

Social Media Media Paid Content Work Management 158

Industrial Marketing Today

NOVEMBER 1, 2010

Took a leap of faith by investing $70,000 in hiring Forrester to thoroughly research their target audience; implemented every single recommendation for building a community around the audience. Tactics: Their mantra — Learn, Laugh, Share and Connect. Results: 2.7 times increase in website traffic; 3.2 times increase in conversion; 5.3

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

The Effective Marketer

JULY 5, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I'm looking for a quick but informative read on tags vs. categories but haven't been able to locate one. As a new blogger, I appreciate your candid reviews.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JUNE 22, 2009

There’s the SEO guys, the branding guys, the PR guys, the viral guys, the advertising guys, and so on… The fact that there are simply… Read more… Roger Warner | November 24th, 2007 | 9 comments Velocity time warp: going way, way back to the early SEO days Do you remember the time when you didn’t exist?

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I'm looking for a quick but informative read on tags vs. categories but haven't been able to locate one. Please leave a comment and let’s discuss.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. We can’t continue just tweeting randomly and hoping to make “viral videos.&# That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business 117

Business Paid Search Agency Social Media Analysis 117

Webbiquity

SEPTEMBER 8, 2010

Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

JUNE 17, 2019

If you make sure the piece is timely, you never know if it might go viral. Compress images before uploading them and don’t forget to add keyword-optimized Alt tags. Linking to reliable data sources creates the right reputation for your brand as readers are more open to brands that use credible data sources. TechCrunch. Google Scholar.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe? Even though the numbers are small, is the Twitter effort worth it?

Twitter 148

Twitter CRM Business Paid Search Agency 148