Webbiquity
DECEMBER 4, 2018
More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.
Webbiquity
MARCH 15, 2016
But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Having a societal purpose will be a key competitive advantage in the future, according to 72% of respondents in a Marketing2020 research study. ( The CMO Survey ).
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Webbiquity
JANUARY 10, 2010
Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#
Webbiquity
JULY 22, 2014
Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. .” Among the reasons: PR professionals have traditionally carefully guarded their contact lists, and have historically dealt almost exclusively with professional journalists. The world has changed. ” Guides to the Evolution of PR.
Webbiquity
MAY 23, 2017
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. There are more case studies and whitepapers out there than there is time to read them. Guest post by Cheryl Joy. Find ways to engage your audience: Interactive content.
Webbiquity
JANUARY 9, 2012
Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% of online adults creating 80% of the influence from impressions.
Webbiquity
AUGUST 2, 2010
And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. 2010 Lead Generation Marketing ROI Study (32 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages).
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