Martech
JULY 25, 2022
Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. The dawn of digital media promised a brighter future. Better, more powerful tools.
Oktopost
OCTOBER 8, 2023
In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads.
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Porch Group Media
JANUARY 14, 2023
Email Personalization Statistics Campaigns that use email personalization perform better overall. Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research. Marketers often overlook this opportunity as an additional touchpoint to increase engagement with your brand.
Contently
MARCH 31, 2017
Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?
ClickZ
JULY 23, 2020
According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Don’t be afraid to incorporate new touchpoints into your marketing strategies.
Influitive
JANUARY 15, 2016
This will keep your project grounded and give you a solid touchpoint to refer back to if you start to get blown off course. 4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Marketing team’s feelings: Optimistic.
NetLine
JUNE 21, 2022
B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. What is B2B Lead Nurturing? While the Consumption Gap sat at 33.3 But patience only pays off when it’s part of a larger plan. .
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