Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Be human: Not just social media; be social.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 2: 47 Superb Social Media Marketing Stats and Facts. #3: 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6:

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. Social Media Marketing GPS (91 pages). Insights from more than three dozen social media marketing experts including Ann Handley, Marc Meyer, B.L.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., But SEO is changing.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

DECEMBER 27, 2011

A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily. Justin Archer notes that despite the fact that for much of the Fortune 500, “social media” really means “Facebook,’ many still fall short in this area. Alison recommends cross-promotion (e.g.,

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

JANUARY 10, 2010

Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO. Eric Enge notes that “social media will be a major source of ranking signals for the search engines in the future,&# both due to its link-building potential and the emergence of real-time search. Social media works.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). Oh, and yes, some advertising, too.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

Webbiquity

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. 36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. How to Optimize Your SlideShare Deck for More Exposure by Social Media Examiner.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

JANUARY 24, 2012

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g.,

Social Media 100

Social Media Tips Media Best Practices 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 24, 2015

SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. at the base, with a healthy SEo program layering on smaller portions of content creation, promotion, UX, and social signals–topped off with (careful) link building. SEO is social media.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Webbiquity

MARCH 19, 2014

WordPress SEO: The Easy Way to Set Up Google Authorship by Social Media Today. by Social Media Today. Google+ Social Media Marketing Bill Bouchard Birgit Pauli-Haack Craig Fifield Deborah Bates Eric Enge Erin Griffith Google AuthorRank Google Authorship guides Google quality signals Google trust signals Mike Alton Ray Hiltz'

Google 100

Google Trust Marketing Domain Social Media 100

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Social Networking: Like Falling In Love. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100