PathFactory
APRIL 13, 2023
This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.
Martech
SEPTEMBER 29, 2023
Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more.
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PathFactory
JULY 18, 2022
Why you need to use b2b content personalization to micro-personalize your website. Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. Why attempts at website personalization are failing today’s buyers.
The ROI Guy
JANUARY 10, 2011
IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.
Terminus
JULY 28, 2017
One of the most common objections to ABM stems from the misunderstanding that all ABM is 1:1, only targeting a few select accounts and requiring extensive time and resources. It’s the reason less than 1% of leads become revenue, according to Forrester Research. Don’t forget, ABM does scale.
The ROI Guy
FEBRUARY 14, 2011
Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis! They do if they are. Is Marketing Too Busy?
The ROI Guy
DECEMBER 6, 2010
Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.
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