The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 14, 2011

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis! The Forgotten Sales Profess.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. In today’s frugal environment, buyers don’t always have the resources to research issues or frameworks to understand what might ail them.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). The Forgotten Sales Profess.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

More importantly, since innovation is only 10% of the typical IT budget today, reducing ongoing management costs can help reallocate precious resources and budgets to more innovative tasks and projects – delivering true business value. IDC: Economic Buyers, Digital Overload and Sales E. The Forgotten Sales Profess.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Terminus

DECEMBER 9, 2020

For those who have fully adopted ABM, our recent State of ABM report indicates that these organizations will maintain or increase resources to their ABM programs in 2021. We’re here as advocates for those executing account-based programs, but we’re also here as a resource for the teams looking to get started. – Demand Gen Report.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55