TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Only B2B

FEBRUARY 1, 2024

Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 There is no arguing that actionable data drives business success.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Aberdeen

NOVEMBER 14, 2019

In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools. The report takes a close look at the buyer intent data tools industry to see what’s going on in the market, looking at market drivers, patterns, trends, industry conditions, development rate, and more.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Madison Logic

JANUARY 18, 2023

You may think you know what buying groups are looking for and what they care about, but here are some trends to pay attention to: . Use data that signal purchase intent to identify and understand your audience.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Aberdeen

SEPTEMBER 10, 2019

However, paid search is constantly evolving and it’s important to stay ahead of trends if you want your brand to stand out. In the wake of ever-growing data privacy regulations, Forrester has come up with a new concept for marketers to think about — zero-party data. Innovative Opportunities in Search.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Porch Group Media

JULY 29, 2019

Forrester). Adobe Digital Trends Report). Imagine being able to pinpoint and prioritize spend on just those consumers who are showing active intent to purchase the products and services you sell. For example, life events are a strong indicator of purchase intent. Experience-led businesses also have 1.7x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Customer Experience Matrix

FEBRUARY 12, 2013

For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* Since priority presumably translates to purchase intent, that seems to foreshadow a decline in new sales.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120