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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Are you a Search Engine Watch Member? | Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. IBM employees are encouraged to become Twitter-holics.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Intimacy: This is measured by looking at the search terms used to find your site. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Big M&A Month-.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. Achinta offers his industrial clients marketing for engineers by an engineer. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Help the design engineer select the exact part number by selecting critical parameters s/he needs. CAD drawings – you probably already have an extensive library of CAD drawings.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. What’s more, social media supports SEO and even branding activities.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.